/// For Technical Founders & Builders ///
STOP CODING. START SELLING.
HIT $10K-$50K MRR
The exact Founder-Led Sales System to validate demand, close enterprise deals, and scale without being "salesy." No marketing fluff... just logic, psychology, and code.
> 500+ Technical Founders Enrolled
/// TRUSTED BY TECHNICAL FOUNDERS AT ///
Jon Doe
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Jane Doe
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Jim Doe
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THIS COURSE WILL SHOW YOU HOW TO:
DEBUG YOUR SALES PROCESS
Close Without Being "Salesy"
Use a problem-solving approach to sales that feels like debugging code, not pitching a used car.
Validate Before Building
Stop wasting dev cycles. Use the "Mom Test" framework to ensure demand before writing code.
Automate Your Pipeline
Build outreach scripts and workflows that generate qualified leads while you sleep.
Land Enterprise Deals
Navigate complex $15k-$50k contracts, procurement, and stakeholders with confidence.
Transition to "Owner"
Stop being a contractor in your own business. Start capturing enterprise value.
Structure for M&A Exit
Optimize your revenue model today for a 7-8 figure exit tomorrow.
STUDENT RESULTS SPEAK FOR THEMSELVES
$3.5M Exit Value
"Todd E. used this system to package and sell his HubSpot SaaS to a strategic buyer in just 8 months."
$15M Deal Closed
"Kevin B. secured a massive enterprise contract with 90% cash at close using the negotiation module."
300% Growth
"Lavonne P. saw immediate pipeline growth within 14 days of implementing the automated outreach scripts."
THE 7-MODULE SALES ENGINE
The Mindset Shift
- > Why technical founders struggle with sales
- > Re-framing sales as "Debugging"
- > Your Unfair Advantage: Builder Trust
Validation & The "Mom Test"
- > Validating demand before writing code
- > The "Mom Test" framework for truth
- > Identifying your ICP (Ideal Customer)
The Discovery Call
- > Scripting questions that uncover pain
- > Listening vs. Pitching (The 80/20 Rule)
- > Root cause analysis of problems
The Non-Salesy Pitch
- > Presenting your solution as the "Patch"
- > Live code demos vs. slide decks
- > Handling objections without defense
Closing Enterprise Deals
- > Navigating procurement & legal
- > Pricing psychology for engineers
- > How to ask for the check
Automation & Systems
- > Setting up a "No-Code" CRM (Clay)
- > Automated follow-up sequences
- > When to hire your first sales rep
/// MEET YOUR INSTRUCTOR ///
Khaled Azar: The Technical Diplomat
From Perl Scripts to $15M Exits.
Like many of you, I started with code. I spent my nights reverse-engineering search algorithms and writing Perl scripts for arbitrage networks. I loved building things.
But I quickly learned a hard truth: Building is only half the battle.
I spent the next 18 years bridging the gap between "Maker Mode" and "Deal Mode." Iโve launched 10 companies, scaled to $10M+ revenue, and now run Livmo, where I help technical founders exit for life-changing sums.
"My mission is simple: To help technical founders get paid what they are actually worth."
JOIN TODAY TO SAVE 90%
TOTAL VALUE: $1,825
(Instant Lifetime Access)
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